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The promise of Artificial Intelligence in contact centers is undeniable, offering unprecedented opportunities to streamline operations and elevate the customer experience. However, its true value can only be realized by focusing on the metrics that matter—those that directly measure AI’s ability to deliver tangible results. For an AI tool to be effective, it must demonstrate its ability to reduce call volumes, resolve customer issues faster, lower operational costs, and enhance customer satisfaction—all without compromising the essential human touch that defines excellent service.

In this session, Jeff Rumburg will guide attendees through the key metrics that define AI’s success in contact centers. These metrics include both traditional KPIs, such as Average Handle Time (AHT) and Customer Satisfaction (CSAT), and AI-specific benchmarks, like % Resolved by Chat and Voice Bots and AI Failover Rate. Drawing on real-world examples and benchmarking data, Jeff will reveal how leading organizations are leveraging AI to automate up to 50% of customer interactions, resolve inquiries more efficiently, and significantly improve customer satisfaction.

Through practical insights and proven strategies, attendees will learn how to evaluate AI’s performance, identify areas for improvement, and ensure their AI investments deliver superior outcomes. Whether you’re exploring AI for the first time or optimizing existing solutions, this session will equip you with the tools and knowledge to transform your contact center’s operations and customer experiences.

Jeffrey Rumburg

Jeff Rumburg is a co-founder and Managing Partner of MetricNet, where he is responsible for global strategy, product development, and financial operations for the company. As a leading expert in benchmarking and re-engineering, Mr. Rumburg authored a best selling book on benchmarking, and has been retained as a benchmarking expert by such well known companies as American Express, Hewlett-Packard, General Motors, IBM, and Sony. Mr. Rumburg was honored in 2014 by receiving the Ron Muns Lifetime Achievement Award for his contributions to the IT Service and Support industry. Prior to co-founding MetricNet, Mr. Rumburg was president and founder of The Verity Group, an international management consulting firm specializing in IT benchmarking. While at Verity, Mr. Rumburg launched a number of syndicated benchmarking services that provided low cost benchmarks to more than 1,000 corporations worldwide. Mr. Rumburg has also held a number of executive positions at META Group, and Gartner. As a vice president at Gartner, Mr. Rumburg led a project team that reengineered Gartner’s global benchmarking product suite. And as vice president at META Group, Mr. Rumburg’s career was focused on business and product development for IT benchmarking. Mr. Rumburg’s education includes an M.B.A. from the Harvard Business School, an M.S. magna cum laude in Operations Research from Stanford University, and a B.S. magna cum laude in Mechanical Engineering. He is author of A Hands-On Guide to Competitive Benchmarking: The Path to Continuous Quality and Productivity Improvement, and has taught graduate-level engineering and business courses.

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